One of the key differentiators for the two sites is the location. Both Aruba and WestBeach are situated right on the beach and already gather a huge amount of custom from passers by.
However, throughout the summer it is important to increase the number of bookings and increase the value of each table.
We produced a selection of photographic and video content using the geography as a key element. This content was light, colourful and airy – using plenty of speed ramping and dynamic camera movements alongside percussive music to resonate with their customer bases.
Ad spend was put behind the content for both Aruba and WestBeach on social to boost engagement and generate a buzz around the new menu and outside cocktail area.