Aruba & WestBeach Bournemouth

The Brief

Aruba and WestBeach, situated just a few steps from each other on the idyllic Bournemouth seafront, are a collection of trendy restaurants and bars.

We worked with them to produce a series of photographic and video content to feed their marketing team with new material for distribution across their social media channels throughout the key summer months.

With a new cocktail menu at Aruba, a newly launched menu at WestBeach and outdoor bar area – it was important to produce the right content to increase footfall to both sites.

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The Solution

One of the key differentiators for the two sites is the location. Both Aruba and WestBeach are situated right on the beach and already gather a huge amount of custom from passers by.

However, throughout the summer it is important to increase the number of bookings and increase the value of each table.

We produced a selection of photographic and video content using the geography as a key element. This content was light, colourful and airy – using plenty of speed ramping and dynamic camera movements alongside percussive music to resonate with their customer bases.

Ad spend was put behind the content for both Aruba and WestBeach on social to boost engagement and generate a buzz around the new menu and outside cocktail area.

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