We delivered a collection of high-end location photography, six product video commercials, and high-end e-commerce studio stills for the product launch. The product commercial employed meticulous match cuts and tracking camera movements to demonstrate the product’s functionality and use cases in different environments, such as homes, offices, kitchens, and playrooms.
External monitors were used during recording to ensure accurate shot alignment and pacing for seamless edits. While this required a methodical workflow, it significantly reduced editing time and resulted in a superior final outcome. For the vertical orientation formats, we mounted the camera in portrait mode, necessitating the capture of footage twice to ensure sufficient resolution and framing. The 18 and 6-second videos had a slightly modified sequence of shots due to their shorter length, necessitating careful project management to streamline the post-production workflow and ensure all shots were captured and logged.
During the shoot, our interior stylist dressed the rooms and environments, adding significant production value to the already beautiful London property we hired. The production spanned two days, with one extended 12-hour day dedicated to capturing all the video content. Photography was captured the day prior, allowing us to prepare scenes and lighting for the video shoot while maintaining a cohesive aesthetic between the two mediums. Additionally, the studio photography was conducted weeks in advance using early production samples, enabling us to familiarise ourselves with the product and plan for the location shoot.