Continental Clothing

Colour Accurate Fabric Swatch Book Photography

The Brief

We were approached by Continental Clothing, a wholesale garment manufacturing and distribution company in London, to produce a completely colour-accurate swatch book of their materials.

These images needed to be created for both web and print, which meant for very strict colour management at all stages of the process. The fabric had to be mounted flat and straight under the camera but without pulling the thread too tight as to distort the natural fibres.


Continental Clothing


Colour Accuracy

Number of Products

171 Fabric Swatches

Our Solution

What we did was create a small platform to mount to fabrics where all four sides were held tight but without stretching the material. This was completely perpendicular to the camera which was locked overhead on a boomed tripod.

We used a 90mm macro lens in order to capture the close fibres of the material and provide files with a high enough resolution and zoom ratio. The aperture was also stopped down heavily in order to capture incredibly sharp images across the entire image frame.

Lighting was kept relatively minimal, using large modifiers at a distance to allow for a soft light fall-off, although we chose not to cocoon the products to avoid losing any texture definition in the materials.

As the swatch books were to be printed in Europe, we used the FOGRA39 profile for managing all CMYK files, whilst web versions were managed in sRGB. A colour chart was used throughout the project to ensure that all white balance and tint was accurate both in-camera and in the final imagery.

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