Eat Natural is a widely recognised UK brand involved in selling both cereal and cereal bars all around the world.
We were honoured to be approached by them last year to work together on creating content for their social media channels. They want (if you’ll pardon the pun) natural looking ‘lifestyle’ photographic content that emphasises the brand’s core values, voice and personality – as well as collaboration with partners.
A key part of the ongoing production of content for Eat Natural is to develop a signature style that their customers can recognise and further extend the reach of the Eat Natural brand.
Although already an established and well known brand, Eat Natural is still relatively new to utilising modern marketing channels and tools to communicate with their customers.
We understood that much of the content would be for use on social media and Instagram in particular, so much of the imagery is shot portrait to take advantage of the added screen real-estate in the Instagram feed.
There has been a fantastic response to the content, both internally and externally, and Eat Natural are now very well placed for the creation of more visual social media content going forward.