The
Brief
Legal & General is a renowned multinational financial services firm that has recently delved into the world of property development, owing to the recent housing crisis.
Working with ThinkBDW, the UK’s largest specialist property marketing agency, we produced a series of lifestyle imagery to showcase Legal & General’s debut in the property development arena – Buckler’s Park.
To accompany the existing renders and interior photography, lifestyle imagery was required to add a much needed human element and to create a clearer association for potential customers.
This development is in a very desirable location and built to a high standard, attracting a very specific clientele which needed to be communicated with these images.
Our
Solution
We started the process by first sourcing a collection of models to cover all of the key demographics and to further communicate the inclusive family feel. A plan was then put in place to ensure maximum effectiveness for the shoot – owing to a very limited timescale and a huge number of required deliverables.
We formulated a team and appointed a project manager to ensure that all deliverables were met, where we then ran consecutive shoots across the site like a well oiled machine.
All of the shots were carefully planned beforehand and assistants were well prepared to get each scene set up ahead of time to minimise disruption and to maintain the flow throughout the day.
High-end photographic lighting was used throughout but carefully balanced with practical lights to accurately represent the properties whilst giving it a ‘pop.’ These images are currently being used across all sales and marketing collateral by Legal & General and we look forward to the next project!
