M Group Services

The Brief

M Group Services, one of the UK’s leading utility service providers, works with blue chip clients for the maintenance of infrastructure and networks across the country.

We are regularly commissioned by M Group Services to photograph the progress of projects for use in both internal and external communications. This includes the use of online content, features in national trade publications and large scale print for exhibitions.

In this series of shoots across multiple sites in the UK, the brief from M Group Services was simple: to capture candid imagery of the work being carried out at each location, with an emphasis on highlighting the adherence to all levels of health, safety and industry leading professionalism.

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The Solution

Early in the stages of working with M Group Services, we implemented a new style for all visual content produced for the brand. This aligned with the company’s wider marketing and business goal of being seen as the unquestionable leader in its industry.

The use of professional lighting setups on location and careful consideration to isolating the subject from all of the surrounding clutter has allowed for a far more accurate representation of the brand.

This attention to health, safety and regulations also also hugely increased the number of useable images from every shoot, providing considerably more value to M Group Services and a wealth of imagery for its marketing arsenal.

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