Panasonic’s imaging department has been ramping up almost exponentially in recent years, particularly in smaller compact system cameras and those with professional video capability.
With this emphasis on smaller compact systems, Panasonic has developed a strong customer base of documentary photographers, videographers and lifestyle bloggers. This has allowed the company to shape it’s marketing content around showing the lifestyle element associate with is cameras.
The launch of the Panasonic Lumix TZ100 was met with a brief to head out and around Greece with Italian travel blogger, Marco Crupi, to detail the capabilities of the camera in a real world environment.
Based on this brief, we captured behind the scenes lifestyle and product shots on location, alongside another production team commissioned for the advertising campaign.
Working collaboratively with an art director, we developed a range of concepts that would really stand out on the website whilst emphasising the portability and versatility of the product as a travel camera.