How do you know that your marketing activity is actually working? We’re not talking about whether your leads are up each month or that a campaign has broken even. It’s so much deeper than that.
Is your marketing activity allowing you to reach your wider business goals? Does the data show a clear path to reaching and exceeding them, or is it merely just numbers on a page?
Data is any businesses’ most valuable asset–but how do you make sense of it?
Digital marketing without performance reporting is like circumnavigating the globe without checking a map and compass.
How does it work?
At the beginning of any digital contract, we begin the process by establishing a core set of KPIs to keep us on track and accountable. This could be as simple as an annual revenue goal to achieve by the end of the financial year, or as specific as a percentage growth of users in a niche demographic for a non-core service. We act as a sherpa in this process, acting as a guide to help you find your way–but it does require hard work from both sides.
Technology has made the consolidation and analysis of data a much faster process, which has greatly reduced Paid Media management costs and allows for more time to be spent proactively managing the account instead of being buried in spreadsheets. Our recommended structure is to provide monthly reporting updates, and quarterly account review meetings. Although this does change from client to client, depending on individual requirements and account complexity.
Interested in using our in-house content production team?
Say hello to our in-house production team, reducing overall production costs and centralising the creative vision to ensure the production of beautiful and effective content to be used across all campaign and digital services, as well as for standalone production projects.