The
Brief
Shorewood Homes, developer of luxury properties in and around Winchester. We have worked alongside Shorewood Homes for a number of years to produce high-end photography content of each of their developments and their team.
The brief has consistently been simple—to steer clear of the traditional ‘estate agent’ style and instead photograph each property with a clean, minimalist and artistic style to echo that of the style of each property.
The team headshots were much the same—where we shot using studio lighting equipment in central Winchester to add depth and some life into the images, as well as creating something a little different from their competition.
Our
Solution
In order to show this essence of quality and craftsmanship whilst avoiding the clean and clinical estate agent style, we decided to introduce a very strict, angular and methodical approach – playing with lines and perfect angles to emphasise the quality of the development.
We worked collaboratively alongside a home stylist to introduce the lifestyle element and captured details alongside establish room shots to play particular attention to the fixtures and fittings.
Having understood the anticipated use of the images on the website, brochures and other marketing collateral, we incorporated the use of negative space to provide plenty of opportunity for overlaid text and information.
