Shorewood Homes: Redthorne House

The Brief

Shorewood Homes, developer of luxury properties in and around Winchester, approached us to produce lifestyle imagery of one of their latest developments – Redthorne House.

The brief was relatively simple – to produce imagery that encompasses the lifestyle associated with a luxury family home in the countryside, with a particular emphasis on the quality of the craftsmanship and fittings.

These images shouldn’t be in the clinical ‘estate agent’ style, whereby focusing on the specifications of the individual property, instead, the aim was to representing the Shorewood Homes brand through photography of the property.

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The Solution

In order to show this essence of quality and craftsmanship whilst avoiding the clean and clinical estate agent style, we decided to introduce a very strict, angular and methodical approach – playing with lines and perfect angles to emphasise the quality of the development.

We worked collaboratively alongside a home stylist to introduce the lifestyle element and captured details alongside establish room shots to play particular attention to the fixtures and fittings.

Having understood the anticipated use of the images on the website, brochures and other marketing collateral, we incorporated the use of negative space to provide plenty of opportunity for overlaid text and information.

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