We threw around some ideas at an early meeting so we could test the water and see if we were all on the same wavelength.
This is where we understood that the key differentiator is the human element. It’s not about their service or product offering, it’s everything that goes with it.
With this in mind, we used a narrative element with Barry and Darren of Real Life Digital to structure the video – the key word here being ‘narrative.’ This wasn’t just marketing speak, this was a story.
Our relaxed approach in questioning was what allowed for complete openness and honesty – which is exactly what this video needed to portray.
This narrative element then added context for all of the other video content – which, in turn, adds context for all of Real Life Digital’s customer interactions going forward.