Think BDW: Brookmans Manor

The Brief

ThinkBDW is the largest property marketing agency in the UK, providing a huge range of services for developers – from graphic renders all the way through to signage and fit outs.

We were approached by ThinkBDW to photograph the new Brookmans Manor development in Hertfordshire for Telford Homes. This development features 9 luxury apartments in an ideal commuter spot for London.

Aimed at young professionals working in and around London, the imagery needed to reflect the modern class and high-end specification of the homes, whilst balancing the appeal of vibrant city working and the escape to life in a charming rural village.

While this development is hidden away in the rural Hertfordshire countryside, the images needed to emphasise the key transport links, both by road and by train.

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The Solution

Having a good understanding of the end user and the format in which they’d see the images allowed us to shoot accordingly.

The images were to be used for all sales, marketing and promotional content for the development, including website content and a significant proportion of the brochure. 

Photographs were captured to be bold, free of clutter and framed to be used as both small tiled brochure imagery and large spreads with overlaid text.

Different compositions of the same scene were provided to allow options for the brochure design team.

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