Tom's Bars

The Brief

Tom’s Bars, previously known as Tom’s Bespoke Bartending Co, is a professional event bar service across Dorset and Hampshire on the south coast.

Having worked with Tom’s Bars before on previous promotional material, we were approached this time for a much needed update of the existing content and to capture lifestyle imagery of their new static bars at Sopley Mill in Dorset.

The brief was simple – to capture the bar in all it’s glory. This meant to shoot both bars ‘in situ’ to show the environment and location at Sopley Mill, as well as all of the details of each individual bar. Mats, flowers, branding, taps, products – the list goes on.

To inject some life into the images, we also photographed Tom creating some of the most popular and aesthetic drinks.

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The Solution

Sopley Mill, being a mill, isn’t exactly abundant with ambient daylight. However, all of the imagery needed to be ‘true to life’ whilst creating a high-end look, so we used studio lighting to create our own daylight.

We used a relatively lightweight and portable setup so that we could quickly collapse the lights and move them when necessary. Tom’s Bar has so many small details to capture that each individual section had to be lit independently in order to maintain complete control and ensure consistency across all imagery.

The images were to be used for both website banners and offline promotional material, so we made sure to compose every frame with the end format in mind.

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