A Little
Introduction
As a brand within Kao Corporation’s portfolio, we have had the opportunity to work on many projects for Varis over the last couple of years. For this specific project, we were approached to produce a suite of new CGI and real photography imagery of their product line-up. The concept was to produce imagery with a new look and feel as part of Varis’ re-positioning of itself in the market. The images were to be used across e-commerce retailers and general website imagery for categories and individual product page listings.
Client
Production Time
Team
Our
Solution
The shoot was carried out across 1.5 days in the studio, with the bulk of the work done in post-production and produced in 3D. A wide range of delivery formats were required due to the broad range of use cases, which meant for careful consideration during production to ensure all deliverables were met.
Lighting for the CGI’s was based on the output of the photography, due to the greater control allowed when producing the imagery digitally. Long shadows and hard highlights were used to make details pop and to create a luxurious and high-end feel to the products, better positioning Varis in the marketplace from lower priced competitors and producing iconic imagery that’s true to the brand.
We also created simple infographics for both UK and German markets for use across e-commerce retailers with call-outs to product and brand specifications, utilising the photography and CGI content already produced.
