There was a very tight shooting schedule for this project, which meant that we had to work extremely effectively to hit the brief and shoot all of the required content to cover all areas of the business.
A finalised shooting schedule was drawn up collaboratively between us and Vita Health Group to best utilise the time and understand what is possible within the time contraints. We used a small two person team for the project, alongside help from the team at Vita Health to ensure the project was managed effectively.
The imagery needed to be clean in style, as well as realistic in terms of capturing real moments. What we really wanted to avoid was the look of stock imagery, as this imagery is to be distinctly Vita Health in style and content. We used a consistent lighting style throughout, simulating daylight and playing with the idea of keeping the light in shot to create some flare and depth.
The images are also warm in feel and tone, tying together the brand ethos and creating a distinct style across all photographic content going forward.