An automated email workflow is a series of emails that are automatically sent to a recipient based on specific actions they take or certain conditions being met. It’s like a pre-planned journey that your customers go through, triggered by their behaviour or interactions with your business, without the need for you to manually send each email. This could be actions like signing up for a newsletter, making a purchase, or even abandoning a shopping cart.

For example, let’s say someone subscribes to your mailing list. An automated workflow can start with a welcome email, followed by a sequence of emails introducing your products or services, tips on how to get the most out of your offerings, and maybe a discount or promotion after a few days to encourage a purchase. The key is that once the workflow is set up, everything runs on its own.

The beauty of an automated workflow is that it allows for personalisation at scale. Instead of sending one general email to everyone at once, you can tailor emails to individual recipients based on their actions and preferences, ensuring they get the right message at the right time. For instance, someone who has made a purchase could receive a follow-up email with product recommendations, while someone who abandoned their cart might get a reminder email with a discount offer.

Automated email workflows save time, increase efficiency, and help businesses build stronger relationships with their customers by delivering relevant, timely content. It’s like having a continuous conversation with each customer, but in a way that’s manageable and scalable.

Email marketing segmentation is the process of dividing your email subscribers into smaller groups, or segments, based on certain criteria. This allows businesses to send more relevant, targeted emails to specific groups of people, rather than sending the same message to everyone. The idea is that not all subscribers are the same—different people have different interests, needs, and behaviours, so tailoring your emails makes them more engaging and effective.

For example, if you run an online shop, you might create segments based on customers’ past purchases. You could send a special offer on baby products to customers who have previously bought baby items, while sending a different offer to those who prefer electronics. Other common ways to segment email lists include location, age, gender, interests, or how recently someone interacted with your business.

The benefit of segmentation is that it allows you to provide content that is more relevant to each recipient. This increases the likelihood that they’ll open the email, engage with the content, and take action, such as making a purchase or visiting your website. For instance, someone who regularly opens your emails might receive more frequent updates, while someone who hasn’t engaged recently could receive a re-engagement email designed to spark their interest again.

By personalising emails through segmentation, businesses can build stronger relationships with their audience, improve email performance (such as open and click rates), and ultimately drive more sales or engagement. In short, segmentation helps ensure that you’re sending the right message to the right people, which leads to better results.

Email marketing and automation are versatile tools that can be used by businesses of all sizes and across various industries to engage customers, build relationships, and drive sales. For small businesses, email marketing provides an affordable way to stay connected with customers, send regular updates, promote offers, or share news. Automation can help streamline processes, such as sending welcome emails to new subscribers or birthday offers, without requiring constant manual effort. This saves time and ensures consistent communication, even with a small team.

For medium-sized businesses, email marketing and automation allow for more sophisticated strategies. They can segment their audience into different groups based on interests or behaviours, delivering tailored content that speaks directly to each segment. For example, a clothing retailer might send specific product recommendations based on previous purchases, while a service business could send reminders about appointments or new service offerings. Automation can also help with more complex workflows, such as nurturing leads over time with a series of educational emails that guide potential customers through the sales funnel.

In large businesses, email marketing and automation become critical for managing large volumes of customers and data. These businesses can use automation to handle a wide range of interactions, from onboarding new clients to sending follow-up emails after purchases. Large companies can also use automated workflows to run complex email campaigns across different regions or departments, ensuring personalised experiences at scale. For instance, an e-commerce giant might use email automation to manage cart abandonment reminders, upsell opportunities, and post-purchase follow-ups, all while analysing performance to continually improve results.

Our standard payment terms for most projects are a 50% deposit at the point of booking, and the final balance due under standard NET30 terms upon completion. Any adjustments to the project (such as additional requirements or removed images), will be reflected in the final 50% payment.

For very large projects, we bring the the deposit down to 25% to minimise the up-front cost. We don’t have a threshold for this change and is done on a case-by-case basis depending on the size of the project and any up-front costs required by us (such as booking models/locations etc).

For very small projects (usually under £500 + VAT), we will likely invoice the full amount up-front at the point of booking. Again, this is done on a case-by-case basis.

Any costs outside of the retainer will require your approval, and the cost of which would be applied to your next invoice.