Social media has fundamentally changed how consumers process, understand and connect with a brand, a product or an idea. Humans connect with other humans–there’s no getting past that. Which is why it’s never been more important to invest in lifestyle photography to further this human connection.
You don’t have to run a lifestyle brand to invest in lifestyle photography. While a running a chain of gyms, a vegan soap brand or rooftop bar makes things easier–if your business sells a product, a service or an idea to customers–and those customers just so happen to be human, then hey presto.