What we produced is a 30 second symphony of vivacity, vibrancy, freshness and wholesomeness. We planned to not plan the video from start to finish, instead, relying on nature to lead us. With water, oils and botanical playing a key part, we used these to structure the video around and build momentum. We wanted these natural movements to guide the edit, so we shot a huge amount of content and then relied on pure intuition to create a final film that celebrates the Food-Grown® concept.

We created three key setups for the product aspects of the video, using dark reds, beiges and greens as the basis of the setups to support the brand aesthetic. These setups were built using large MDF boards and textured using fillers, sanded down for softness and painted in eggshell. A still-life approach was taken in regards to styling, prop choice and composition—creating simple and minimal scenes that weren’t product-focused, but existing to evoke a feeling and a response.

Lighting was predominantly single-point. This was due to the fact that the lighting was used as a key driver of motion within each scene and therefore required complete control. Softness was incorporated through a small amount of room ambience and bounce boards.

What we created was a 1 minute video that has been used widely by the team at Wild Nutrition as part of their integrated Food-Grown® brand awareness campaign, as well as then reworked for always-on content due to how evergreen the content is.

This project utilised a combination of our Content Strategy and Content Production services, ensuring that all delivered assets achieved their marketing and business objectives, whilst providing longevity and long term positive return on investment.