Social Media Marketing Trends & How The Future Might Look For Marketers

Social Media Marketing Trends & How The Future Might Look For Marketers

Social Media Marketing Trends & How The Future Might Look For Marketers 1500 1001 Névé Studios

Wind back the clocks 5 years and social media was a different beast altogether.

Fewer advertising options, easier-to-obtain organic reach and a smaller feature set made platforms such as Facebook and Twitter far easier for companies to manage.

As with all aspects of digital marketing, social is constantly changing in order to provide users with an optimal experience and make use of the latest hot topics in tech.

Smart marketers understand the need for acknowledging trends and predicting what shape the industry will take in the future. So, without further ado, let’s discuss exactly that.


More Live Video

Live video is already a clear focus for platforms such as Facebook and Instagram. If you’re following an account (either personal or business) which starts a live video, you’ll automatically get a notification that they’re streaming.

Whether it’s same-day delivery, on-demand TV or lighting-quick news articles, consumers expect immediacy, and this same expectation is now extending to social media content.

Live video helps people find out what’s going on as it happens and is an ideal format for news, product launches, ‘behind the scenes’ content and so much more.

Expect to see live video pop-up more and more when browsing your various timelines and for the platforms to prioritise this type of content over standard, pre-recorded video.


Where’s My Reach?

It used to be (relatively) easy to get your content in front of people on social, including those who did’t currently like/follow your account.

However, with the gargantuan rise in personal and business accounts on social media, there’s only so much content which can be served in front of users and this (along with a few other reasons) has caused organic reach to diminish.

Now more than ever, it’s crucial to nail your content strategy and to put the user first in order to maximise your non-paid reach.

This trend looks set to continue (read: get worse) so, unless you want to persistently pay your way to the top, it’s probably time to step your social media content game up.


Social Advertising Gets Pricey

In exactly the same way as organic reach is seeing a continuous decline, advertising costs are also experiencing a dramatic shift.

Increasing competition from brands now realising the effectiveness of social ads are causing cost of social media advertising to soar, making it hard for companies to achieve the same level of return.

To get your ads in front of the right people without having to remortgage your house, you’ll need to ensure that both your content and your targeting is absolutely on point.


Instagram Continues To Be a Major Player

Instagram is quickly becoming a behemoth in the social media marketing world. As of September 2017, there were over 800 million monthly active users on the platform!

What started off as a simple app designed for people to share pictures featuring the over-zealous use of hipster filters is now a force to be reckoned with when it comes to driving business through social media.

Since being acquired by Facebook back in 2012, Instagram has also taken steps to make it easier for brands to drive traffic back to their site on the platform.

Along with the Audience Network and Messenger app, Instagram is now one of the many placements available in Facebook’s ad platform and they’ve even added the ability to insert swipe-up links in Instagram Stories.

These developments are clear signs that Instagram is working tirelessly to increase its commercial offering for brands.

Whilst the “clink the link in bio” structure looks to remain the same for the time being, we should expect to see Instagram implementing more traffic-driving features to facilitate heavier monetisation of the platform.


AR Becomes Far More Than A Fad

You may have already seen some pretty impressive uses of AR such as Amazon’s AR View shopping feature and Dulux’s Visualizer app.

These make it easy for prospective buyers to…visualise (can’t fault Dulux for the name) the products they’re currently browsing, which in turn increases the likelihood of conversion.

As AR development becomes more accessible, social media companies will inevitably begin to roll out new features which make better use of this immersive technology.

We’ve already seen this in action. Remember Snapchat’s AR hotdog character…

AR helps bridge the gap between the real world and our screens and, as a result, we should anticipate the launch of numerous social media features (both commercial and engagement-related) which we can begin to exploit for marketing purposes.


Mobile, Mobile, Mobile

The widespread adoption of mobile in recent years is seemingly never ending. Just take a look at your site’s analytics and you’ll surely see the percentage of mobile visitors growing at an exponential rate

To put this into perspective, 95.1% of active Facebook users accessed the social network via a smartphone during the month of January this year.

The repercussions of this statistics are vast. Not only will marketers need to continuously cater for users on smaller screens with reduced real estate, they’ll also need to be extremely mindful of the experience they face when taken away from the platform.

As the internet becomes more and more leveraged towards mobile, marketers need to make sure their company’s website is s**t hot and utterly optimised.

The ever-changing nature of social media can seem like a daunting prospect, however, it also provides a huge number of opportunities to get ahead of your competition and more effectively distribute your marketing content.

Névé Studio is a team of passionate and talented creatives who excel at creating tailor-made content for ethical brands.

If you need some support in the content department, what are you waiting for? Let’s talk.